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ANTICIPATED 

includes KPIs for :

  • Number of Visits ( Segmented ) 

  • Conversion Rate Analytics

  • Traditional Order Gross Profit 

  • Target Cost Per Acqusition

  • Adjusted Order Net Profit

  • Maximum Cost per Click for + ROI

 

Baseline adjusted for sales cycles 

( Daily, Weekly, Monthly)

ROI​

Return on Investment

​       Actual Return         

    Anticipated Return    

Strategic Ninja
ACTUAL

includes KPIs for :

  • Total Goal Value Attained

  • Total Online Advertising Bought

  • Total Revenue Achieved

  • Total Number of Visits ( Segmented ) 

  • Conversion Rate Analytics

  • Total Gross Profit 

  • Total Cost Per Acqusition

  • Total Net Profit

  • Average Cost Per Click

  • Quality Score Achieved

  • Click Through Rates Achieved

  • ACTUAL Return On Investment

 

Actionable Analytic Reports adjusted for

( Daily, Weekly, Monthly)

Average CPC will vary per industry.

 

COST    Probability of POSITIVE ROI?                   Best used in ON this type of keyword and industry                                

00.05     Impossible to Justify ROI in most cases    Long Tail Keyword Phrases in NON-Competing Industries

00.50     Difficult to Achieve in most cases             Long Tail Keyword Phrases in Non-Compete Industries 

05.00     Common starting bid in some cases         Competitive Keywords  2-3 in most industries

50.00     Common in Bidding Wars                         Single keywords in Competitive Industries like Lawayers, Doctors...

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